The birth of READ (READ Academy): Living in Saudi Arabia, the idea came naturally and seems relevant especially in here where English conversations walk a very thin line between "straight up" and "wrecked down" and not to mention the usage of business etiquettes’ at both the individual as well as the institutional level.  As a business faculty in Riyadh, majority of my students came to t...

When I first went to the grad school, internship back then was in fashion and during which one was also tasked to protect his or her own reputation.   But, as an everyday intern at the prestigious PaineWebber’s headquarters in the Windy City, the first and foremost that I could see coming my way was a crisis soon to engulf me.  While the word crisis’ sends shivers to many and could lead ...

  As a marketing teacher in this part of the world, it was difficult to convince my students what customer service meant, let alone guaranteed customer satisfaction’ or 100 percent satisfaction’ and better yet money back guarantee’.  The definition of customer service varies and can be best studied as customer service AND customer support/satisfaction as on the two ends of the spectrum. ...

  In business, it’s fashionable to say ‘I love taking initiatives’ and I, for one, having heard that many a time simply cannot comprehend the truth behind the intent.  Whether you like it or not, talking taking initiatives is the corporate thing to do and seemingly a crucial step in moving forward in our professional and personal lives … For those ‘initiative’ enthusiasts, presenting a o...

Given no person is a born sales person and soft skills are usually believed to be inherent in an individual and that such traits could be successfully developed or infused in a personality as well, through the right kind of soft skills training.   Focussing on the training, READ Academy’s monthly new release ‘Coaching Salespeople’ focuses on how to coach salespeople to improve performanc...

No one is born a sales person nor one has a special gift that makes customers buy products/services. You can do absolutely everything right with your sales team and still fall far from beating your competition. You can hire the right people and develop the right training, but that doesn’t guarantee you’ll even keep up with the competition — or with your customer’s ever-evolving needs, fo...

Wouldn’t it be nice If you ever called a business and the call was picked up in less than 2 rings with a friendly voice answering and taking care of your need without having gone through the voice mail system nor being routing to different departments….Well, here’s what a well-trained contact center can do for your business. For many people, the term Contact Center relates to sales calls...

What is and is not a Record & to keep or not to keep…. that’s why ancient folks wrote their history on walls, because they were smart enough to know that, if they put it in the files, it would be lost forever. Well, times have changed & records are now in every organization. From purchasing reciepts to tax documents to communications, they need to be identitied and managed proper...