08 May 2018

Strategic Social Media

Stretegic social media_1117Nay for Facebook!  I, for one, never have had the chance to sign up Facebook; although wanting to be on once but never have had the time to do so; and now it don’t make any sense to sign up with face book or any other newer social site for that matter given the explosion of these social icons reminiscent to the proliferation of a product!  Strategically being LinkedIn, I could only go as far as Twitter, but it was back then and now I hardly even think of considering a newer social site such as Pinterest’ or ahhhh…. Whatever your social tool is and the business you are in, I am sure your valuable time spent on the social or business platform is in accordance with your strategy.  Talking about the strategy, even an everyday email needs to be strategic or be targeted strategically for the better part of day.  So, if you are on a social site actively pursuing, then I am sure you have a reason and everything you do is a purposeful action.  And my question to those many of you active on every social platform: does it seem purposeful for you to spend the time or would you rather not for your own sake and development?  Your activity on a social site without a desired profitable outcome is unfortunately an abuse causing more grief than good.  For those sustainable enthusiasts looking to bank on the social sites for networking opportunities, I am with you and for the rest, I would say drop it.
The power of LinkedIn or any one platform that an individual could stick to with a purpose is enough of a force to reckon with but for once to suit your strategy especially for those many seeking a purpose, I would recommend taking a disciplined look at all the other social sites out there.  With social media a staple of modern life so caught up in the way we communicate, businesses are left with no choice but to engage social media as part of their marketing strategy.  And so are we….  That said and for your personalized social media strategies, presenting a one-day workshop to understand the benefits as well as the risks of using different social media platforms to reach out and achieve your purpose.