As a marketing teacher in this part of the world, it was difficult to convince my students what customer service meant, let alone guaranteed customer satisfaction’ or 100 percent satisfaction’ and better yet money back guarantee’.  The definition of customer service varies and can be best studied as customer service AND customer support/satisfaction as on the two ends of the spectrum. ...

When I first went to the grad school, internship back then was in fashion and during which one was also tasked protect his or her own reputation.   But, as an everyday intern at the prestigious PaineWebber’s headquarters in the Windy City, the first and foremost that I could see coming my way was a crisis soon to engulf me.  While the word crisis’ sends shivers to many and could lead to ...